2 thoughts on “Are you going to take off the Meituan and hungry, how should you operate?”
Pauline
Meituan operation: Meituan big data analysis: The closer to the store in the consumer area, the greater the repurchase rate. (Choose 70%of users who are often in the range of 3km in the consumer area), can be described as "3KM" new guests get "the world". "Knowing and knowing the other, do not kill the other," start with the user's behavior through group purchase-operating data-my customers, we can understand the consumption situation and preferences of customers of each store, which is convenient for adjusting business strategies and marketing strategies. According to the nearly 7 days, 30 days, half a day, we can see the number of customers in the store, consumption and the number of new customers and the sales of new customers, thereby calculating the proportion of new customers and veterans and consumption contributions. Essence The passenger flow, store entry rate, experience rate, and return rate determine our store business. Through the customer's characteristics that we spent in our store recently, we can understand the frequency of consumption and consumption cycle of customers, so as to understand our The shortcomings and how often do old customer marketing promotion. In the preferences of customers spent in our stores, we can understand the proportion of customers within different distances and customer preference categories, which is convenient for us to make joint marketing in restaurants, cinemas, snack bars, etc., and recommend each other. , The passenger flow is complementary (provided that the categories of everyone operate are different. If I make hot pot, then I can cooperate with the milk tea shop, snack bar, cinema, cake dessert and other stores). Id the data that customers who have spent in our stores are still consumed, which can facilitate us to understand customer consumption behavior and jointly marketing with relevant stores to enhance customer consumption viscosity and consumption frequency. In the platform "traffic dividend" quickly obtain more new passengers Meituan direct vehicles to create "select new customers -often in nearby and prefer such project functions" New customers do promotions, change new customers to veterans, increase the number of loyal customers, increase customer repeated purchase rates, thereby increasing sales and increasing returns. Under the conditions of resource rewards, merchants can also obtain free purchase of famous stores for free. Tiantian special offers such as high -flow gold booths worth tens of thousands of yuan in US groups have detonated the transaction volume! The hungry operation: First, the quality and safety of your shop must pass the level. Based on this, you learn to pack the store, and the pictures displayed by the product should Seeing this display picture can not only know what this is, but also bring a visual comfort), you must have a general understanding of your customer positioning, what group of your customer group is; (Such as the taste, packaging, etc., such as the category of fruit, platter, etc., such as the category of vegetables, optimization of pictures, etc.). Secondly, you need to ensure that your order, courier, and delivery are extremely efficient; don't let your buyers wait for too long, this is very important; you miss your product taste , Packaging, quality, etc. are excellent. As a result, let others wait for too long, and the user experience will definitely not be good. Third, activities that stimulate consumption such as full reduction, direct drop, spike, etc. must not be less; This requires your own accounting cost and set according to your own data. Fourth, maintaining old customers, you can build a group or something, and send a red envelope from time to time. The red envelope may not necessarily be money. Consider your actual situation. Fifth, there must be a reward mechanism for customers who are willing to recommend you (please consider it yourself, I don't know your details), and customers recommended by old customers must also have some special discounts (such as a soup what is a broth? of). 6. You must try your best to resolve the bad reviews. The attitude must be good. Taboo tabies with customers in the comment area, even if it is your competitors maliciously targeting you. Finally, for yourself, you must often analyze store operation data, passenger flow, and product purchase ranking; you have time to read more books in this area.
Generally, this is either operating by itself or the Meituan operates. Generally, it is much cheaper to operate by itself. If the Meituan mention is very high, let Wenwenjin spread the operation company for the operation company. A certain improvement.
Meituan operation:
Meituan big data analysis: The closer to the store in the consumer area, the greater the repurchase rate. (Choose 70%of users who are often in the range of 3km in the consumer area), can be described as "3KM" new guests get "the world".
"Knowing and knowing the other, do not kill the other," start with the user's behavior
through group purchase-operating data-my customers, we can understand the consumption situation and preferences of customers of each store, which is convenient for adjusting business strategies and marketing strategies. According to the nearly 7 days, 30 days, half a day, we can see the number of customers in the store, consumption and the number of new customers and the sales of new customers, thereby calculating the proportion of new customers and veterans and consumption contributions. Essence
The passenger flow, store entry rate, experience rate, and return rate determine our store business. Through the customer's characteristics that we spent in our store recently, we can understand the frequency of consumption and consumption cycle of customers, so as to understand our The shortcomings and how often do old customer marketing promotion.
In the preferences of customers spent in our stores, we can understand the proportion of customers within different distances and customer preference categories, which is convenient for us to make joint marketing in restaurants, cinemas, snack bars, etc., and recommend each other. , The passenger flow is complementary (provided that the categories of everyone operate are different. If I make hot pot, then I can cooperate with the milk tea shop, snack bar, cinema, cake dessert and other stores).
Id the data that customers who have spent in our stores are still consumed, which can facilitate us to understand customer consumption behavior and jointly marketing with relevant stores to enhance customer consumption viscosity and consumption frequency.
In the platform "traffic dividend" quickly obtain more new passengers
Meituan direct vehicles to create "select new customers -often in nearby and prefer such project functions" New customers do promotions, change new customers to veterans, increase the number of loyal customers, increase customer repeated purchase rates, thereby increasing sales and increasing returns. Under the conditions of resource rewards, merchants can also obtain free purchase of famous stores for free. Tiantian special offers such as high -flow gold booths worth tens of thousands of yuan in US groups have detonated the transaction volume!
The hungry operation:
First, the quality and safety of your shop must pass the level. Based on this, you learn to pack the store, and the pictures displayed by the product should Seeing this display picture can not only know what this is, but also bring a visual comfort), you must have a general understanding of your customer positioning, what group of your customer group is; (Such as the taste, packaging, etc., such as the category of fruit, platter, etc., such as the category of vegetables, optimization of pictures, etc.).
Secondly, you need to ensure that your order, courier, and delivery are extremely efficient; don't let your buyers wait for too long, this is very important; you miss your product taste , Packaging, quality, etc. are excellent. As a result, let others wait for too long, and the user experience will definitely not be good.
Third, activities that stimulate consumption such as full reduction, direct drop, spike, etc. must not be less; This requires your own accounting cost and set according to your own data.
Fourth, maintaining old customers, you can build a group or something, and send a red envelope from time to time. The red envelope may not necessarily be money. Consider your actual situation.
Fifth, there must be a reward mechanism for customers who are willing to recommend you (please consider it yourself, I don't know your details), and customers recommended by old customers must also have some special discounts (such as a soup what is a broth? of).
6. You must try your best to resolve the bad reviews. The attitude must be good. Taboo tabies with customers in the comment area, even if it is your competitors maliciously targeting you.
Finally, for yourself, you must often analyze store operation data, passenger flow, and product purchase ranking; you have time to read more books in this area.
Generally, this is either operating by itself or the Meituan operates. Generally, it is much cheaper to operate by itself. If the Meituan mention is very high, let Wenwenjin spread the operation company for the operation company. A certain improvement.