Fission marketing is to use social exchanges to adsorb users, and at the same time stimulate the user relationship chain for content fission. The cost of fission marketing is relatively low. The use of social relations chain determines the result of fission marketing. The low -cost social exchange volume acquisition is the opening of the social chain. Enterprises need to continue to output content to stimulate users, make them from users to "fans", pass the initiative to pass the company's products and brand information, and form a network user structure that can operate in private. aarrr is a more popular user growth model in recent years. Obtain users (), increase activity (), increase retention, revenue acquisition, and self -communication. It can be seen that in the AARRR model, acquiring users is the flow entrance, increasing user activity is to create a surprise moment, and the retention rate is to ensure that the product value is used. Way. In this, the first batch of seed users is the key to fission. Only with the first batch of users can complete the subsequent fission. Secondly, the retention rate. Only enough content support can allow users to have sufficient interaction frequency and fissionable content. Finally, it is technology that allows seed users to spread products or services to new users. What is the key to fission marketing? 1. Determine the purpose of fission The fission purpose determines the sharing content, sharing mechanism, reward form, etc. If your purpose is brand propaganda, then you have to make a highly convergence, which can represent a kind of audience and easy to spread. If it is sales, it may be a discount on the offer, or the profit sharing. 2. Emphasize sharing attributes The activity content settings, it is best to have strong sharing attributes, which can drive social relations interaction. For example, the red envelopes of platforms such as Pinduoduo and Baidu, to get a reward of 100 or 200, it takes 6 to 7 friends to help, participate, and complete the new users' pull. 3. Attractive rewards The advertising costs that were originally used for new customers, for the recommendation rewards of old users and registered rewards for new users. At the same time, with data support decision -making, the response of sharing rewards to new and old users continuously to drive fission.
Fission marketing is to use social exchanges to adsorb users, and at the same time stimulate the user relationship chain for content fission. The cost of fission marketing is relatively low. The use of social relations chain determines the result of fission marketing.
The low -cost social exchange volume acquisition is the opening of the social chain. Enterprises need to continue to output content to stimulate users, make them from users to "fans", pass the initiative to pass the company's products and brand information, and form a network user structure that can operate in private.
aarrr is a more popular user growth model in recent years. Obtain users (), increase activity (), increase retention, revenue acquisition, and self -communication. It can be seen that in the AARRR model, acquiring users is the flow entrance, increasing user activity is to create a surprise moment, and the retention rate is to ensure that the product value is used. Way.
In this, the first batch of seed users is the key to fission. Only with the first batch of users can complete the subsequent fission. Secondly, the retention rate. Only enough content support can allow users to have sufficient interaction frequency and fissionable content. Finally, it is technology that allows seed users to spread products or services to new users.
What is the key to fission marketing? 1. Determine the purpose of fission
The fission purpose determines the sharing content, sharing mechanism, reward form, etc. If your purpose is brand propaganda, then you have to make a highly convergence, which can represent a kind of audience and easy to spread. If it is sales, it may be a discount on the offer, or the profit sharing.
2. Emphasize sharing attributes
The activity content settings, it is best to have strong sharing attributes, which can drive social relations interaction. For example, the red envelopes of platforms such as Pinduoduo and Baidu, to get a reward of 100 or 200, it takes 6 to 7 friends to help, participate, and complete the new users' pull.
3. Attractive rewards
The advertising costs that were originally used for new customers, for the recommendation rewards of old users and registered rewards for new users. At the same time, with data support decision -making, the response of sharing rewards to new and old users continuously to drive fission.