2 thoughts on “How to do a good job of marketing for high -end liquor”
Kelli
Baijiu Success Dafa ------ Cao Changping, Huafu Baiwan, Sichuan
Messing ten-year-old daughter-in-law to become a real life of ancient women, in the long ten years The bitterness is in order to end up with the day of the complex, which can be prestigious. And modern women will never do such stupid things. They cannot consume ten years of youth, which is too long. What can I do if my mother -in -law can see? It is not old -fashioned, lacking vitality, and not far from the end of life. Now making a brand can learn from the perseverance of the ancient daughter -in -law for ten years, and they can learn from their determination to pursue the goals, but they must not follow their way of suffering for ten years.
At present, the Chinese liquor market has entered a combat stage. From the planned economy to the market economy, enter an disorderly state from an orderly period. Every year, the two major events of Chinese liquor gathers many manufacturers to spend huge sums of money. Most participants are screaming and roaring: teased Chinese famous brands, famous liquor land, and high -quality liquor land. It can be seen that the pursuit of brand -name effects has become the common voice of most manufacturers. As a result, a variety of advertising forms and patterns have emerged in the market: air, ground, sound, colorful, indoor, outdoor, dynamic and static, and dazzling, making consumers dizzy. After a period of activities, a family of joy was happy, and even some of them disappeared from the market immediately. Some products are still struggling to get a line of vitality. As a result, the enterprise spent a lot of money hiring the marketing chief physician, and the whole hope was entrusted on the physician. It is undeniable that some physicians can really take the right medicine and combine the internal immunity and resistance within the enterprise, the market can return to normal. However, there are a few physicians who are not right, but the same is the same. In addition, if the physician's skills are not enough, even if the internal organs of the human body are unclear, it may heal severe healing, and the disease and bone marrow must be surgery.
This believes that the pursuit of brand name effects is understandable, but the changes in all things in the world have its development law. If you want to make the new product truly a brand brand in the minds of consumers, you must follow the important rules of the development of the brand -name brand: (take the liquor market as an example)
. First, position your own product (liquor in liquor (liquor wine Brand positioning)
It considering whether the product's core of the market is followed or leading, is it a challenging or defensive type. There must be an accurate market positioning. If the product is positioned as the leading type and challenge, the enterprise must have strong market operations, including financial, manpower and strong management measures. At the same time, we must also have the ability to withstand market risks and peers. Of course, if the company really has the above capabilities, coupled with products with distinctive personality and quality, it is unique in the market. I believe that this product will soon form a brand effect expansion. At the same time, it can shorten the expansion period of new products entering the market. Can fry the brand. If the product is positioned as follow -up and defensive type, the enterprise needs to form a strong market research department, internal and external packaging, wine texture, execution price and life cycle, and provide them to the enterprise headquarters in time in order to formulate corresponding resource integration measures Essence
. Finding partners (liquor investment in liquor) suitable for the development planning of the company
The landlords are the mantra when people often talk. The manufacturer's family is actually not difficult. As long as it is done: A. The manufacturer provides products with excellent quality, suitable taste, and reasonable prices. The marketing experience and sound network, then the product can take root in the market and bloom. B. Dealers can make their own advantages through the expansion of the product market, cooperate with manufacturers' marketing, and formulate feasible market sales plans and ground promotion activities. I believe that such a cooperation should be considered perfect. In fact, the key is that the product value of the manufacturer can be appreciated through the operation of the dealer's market, and the business philosophy of the dealer can be integrated into the manufacturer's production, so that cooperation can develop steadily. Of course, there are many problems in the process of cooperation in manufacturers: the focus of contradictions is that on the one hand, the two parties lack mutual trust and lack calm thinking when the interests are conflict. They can't change the position to think about each other. Most of them are emotional. On the other hand, anyone always wants to possess a active position between individual manufacturers. I always want to control each other, and the result is no one to control anyone. So how to find dealers who are suitable for the development plan of the company, first, first, before finding dealers, you should verify the market and analyze the market competition status and consumption level and regional characteristics. At the same time, the dealers must also understand their existing market conditions and distribute the network construction situation. His loyalty, capital turnover status and cash recovery of existing brands, more importantly Thinking. Of course, everything can only be relative and can only screen qualified dealers under the same conditions.
. Analysis of the process of the new brand to the excessive brand brand (liquor agent)
The development of any brand is inseparable from the three periods of teasing three periods, four places, three periods It refers to the brand's survival period, development period, and maturity period. The four processes refer to the process of new products entering the new market: understanding, familiarity, identity, and loyalty. Many manufacturers want products to quickly occupy the market and try to shorten the expansion period of products entering the market. In order to achieve this, manufacturers have increased their local investment at the expense of cost, and even the seedlings have been pulled up. They do not follow the development law of the cultivation of the market. As a result, the result is to form a market parabolic line. Take a look at some of the current circulation links. The new product enters the new market, first of all, the catering terminal. It is undeniable that the catering terminal is ready to make the brand expand rapidly. Many manufacturers do not hesitate to risk the death accounts, and at the same time, they also increase the hardware investment suitable for hotels. Also occupy the hotel's Feng Shui treasure. However, the hotel owner also uses the current priced price of his own golden location. Wine is not to mention the agency, and even several batches of payment can be settled, often the supplier is miserable. The author believes that the catering terminal is important, but it cannot be blindly operated, let alone to follow the trend, because more than 85%of suppliers are not available in the hotel. If there are 150 hotels in the area, we can follow the size and passenger traffic according to the size and size of the size. How much, the reputation is divided into A, B, and C. Class C hotels are better, because most of them are directly operated by the shop owner. As long as the product quality is excellent, the salesman communicates in place, and it is enough to give some small gifts. Class A and B hotels must be carefully analyzed. Class A and B hotels generally have lobby managers, leaders, bar counters, warehouses, etc. The most difficult to cope with these intermediate links. If you want to cope with them, you are afraid that there is no bottom hole, but you ca n’t avoid them. What should I do? See the author: First of all, you cannot look at the A and B -level hotel owners. For distributors in the field of circulation, we must firmly grasp every A and B -level hotel owners and sign a fair, reasonable, mutually beneficial distribution agreement with them. (Because the hotel owner knows that their settlement price ratio is high in distribution channels.) The hotel owner is cleverly incorporated into our sales link. Finally, the hotel is formed.
In again, take a look at the store terminal: Shopping mall supermarkets are a hypermarket for centralized sales. In a word: The hotel is fine, the supermarket can't move. In fact, this was originally a conceptual error. The supermarket's unmoved this shows that the brand is still in the expansion of survival. In turn, it also shows that the hotel's driving is not successful. It also needs to work hard on advertising and promotion. Form strong consumer groups among hotel mobilions. In a word, it is normal for the store terminal to start in the short term. It is just that we should also increase promotion from various forms.
The small sales department and township channels in the urban area: Many new product dealers are secretly rejoicing when doing market surveys: if the brands I do occupy these channels, there are also many consumers who take the initiative to buy it. So began to formulate various distribution channels incentive measures. 1. Dangpu goods are blocked by dealers to increase incentives at the expense of incentive measures forcibly occupying small sales department and township retail stores. The goods are paved, but consumers will recognize it? Seeing that they take the initiative to buy mature brands, most people are loyal consumers of mature brands. The author believes that it is not allowed to bloom everywhere for retail stores. First of all, in the urban and townships, there are several wholesale and retail distributors. As long as we mobilize the passion of the distributor and let them form a small group consumption in the area. For example, relatives, friends, colleagues, neighbors and other family banquets of distributors use wine: First, this kind of alcohol is relatively large. Second, this kind of wine is widely radiated, and consumers can form a mutual comparison to achieve the effect of pointing with each other, allowing many consumers to take the initiative to buy them at retail stores, forcing retail stores to take the initiative to purchase. Towers and township markets are two more channels for retail stores in the urban area: government organs and township hotels, new products should not be too urgent, let alone the enthusiasm of distributors, because retail stores themselves are traditional guardians of rabbits, you can’t let you let you let you let They took the initiative and could only start from the consumer group around them, so that the effect would be much better.
In summary, the new brand of liquor is over to mature brands, and the journey is difficult. It is required that our sales staff must have the ability to promote and control the market. Solid basic work, I believe that the products you operate itself are the brand of liquor in the famous brand.
In line with the trend of historical development, in line with the development trend of the times, in line with the development of socioeconomic and economic development, in line with the needs of the people's spiritual life, we must also comply with the development of science and technology. This set of words is a bit vulgar, but even the high -end liquor industry has followed. Just like the article called "What is Wuhan" during this time, it is different from different angles and different thinking on a problem. Sometimes when it comes to high -end liquor, many people inevitably vomit: These are some high -end wines, which are very expensive. Ordinary workers can't afford to drink? The is not too! Do you remember the exercise of the three public expenses that began to be implemented at that time in 2012? This is a critical time for China's high -end liquor transformation.
The new era of high -end liquor.
It, from the individual of the enterprise, the trend of the high -end liquor industry cannot be seen. Some of the sounds of Wan Yantang on the Internet. If the time and historical background when thinking are established, you can understand the transformation of the high -end liquor industry. If you have a need for high -end liquor, please contact the public account shop group operation software. This Species at the same time: The people in the new era, when looking at some problems and doubts, we must know how to use historical materialist dialectics to deconn and analyze. Proficient in using this method, you can determine the mind, you can distinguish between right and wrong, you can remove the strangeness!
It again to return to Wanzhitang, most of them are questioned, most of the reason -cheap. I is not right, it is really cheap, but if you look at the time near 2013, at that time, our country has just begun to popular new media and the reduction of the three public expenses. The influence industry includes the high -end liquor industry. It the major high -end wine companies must change industrial thinking in order to be accepted by the market. Therefore, the price reduction to adapt to market changes is an inevitable trend! So, such as Wanzhitang, companies that come out with new media industry ideas can be said to have emerged and conform to the historical development trend. The three public expenses have been reduced, and the price of high -end liquor is reduced. Our ordinary people can not only buy high -end wine, but also buy more, send relatives and friends. This is exactly the Chinese economy after 2008, which has made at least 500 million population and economic capabilities reach middle class. among which in order to cater to the transformation of the form of propaganda in the new period, such as the popularity of the new media, a liquor sales platform such as Wanzhitang was born, and the authentic high -end wine is promoted. It is a high -end liquor management platform for the people. Wanzhitang was established in 2012. It belongs to the Beijing National New Media Industry Base. It has an operation center across the country and radiates the country throughout the country. Wanzhitang inherits the essence of traditional culture, and has launched a variety of high -quality creative wines with Chinese porcelain culture, calligraphy and painting culture, wine culture and other well -known wineries such as Moutai, Wuliangye, Bentley, and other well -known domestic and foreign wineries. The remaining hundred national total operating products in the remaining series show the unique charm of traditional Chinese wine culture in multi -level. If you need it, please contact the public account shop group operation software. The beauty, why not? If you look closely for the news about the three public consumption in recent years, you will find that not only the high -end liquor industry, but also other industries have also standing on the outlet of history, which can develop better in accordance with history!
The history has its own context, we need to touch us. Even if it is contemporary history, even now! It is also very exciting, and there are traces to follow!
Ahji, the hero of the wine, Qing Rujingquan flower, white to cold dew paste. Ask the throat to stab. It again, liver and kidney, stills. Three discretions to support each other. The body is like the center of the pot water. The day and earth is busy. Sutra is puzzled. Ah Ji, why not be fooled. This is "Ah Ji", the author is Huang Yan, a poet in the Yuan Dynasty. Baijiu, a white drink from Persia, can now be sowed in the land of Shenzhou, and then can have an extension effect. Many foreign friends have heard that their prestige is eager to try. The is also promising, blessing Chinese liquor culture.
Baijiu Success Dafa
------ Cao Changping, Huafu Baiwan, Sichuan
Messing ten-year-old daughter-in-law to become a real life of ancient women, in the long ten years The bitterness is in order to end up with the day of the complex, which can be prestigious. And modern women will never do such stupid things. They cannot consume ten years of youth, which is too long. What can I do if my mother -in -law can see? It is not old -fashioned, lacking vitality, and not far from the end of life. Now making a brand can learn from the perseverance of the ancient daughter -in -law for ten years, and they can learn from their determination to pursue the goals, but they must not follow their way of suffering for ten years.
At present, the Chinese liquor market has entered a combat stage. From the planned economy to the market economy, enter an disorderly state from an orderly period. Every year, the two major events of Chinese liquor gathers many manufacturers to spend huge sums of money. Most participants are screaming and roaring: teased Chinese famous brands, famous liquor land, and high -quality liquor land. It can be seen that the pursuit of brand -name effects has become the common voice of most manufacturers. As a result, a variety of advertising forms and patterns have emerged in the market: air, ground, sound, colorful, indoor, outdoor, dynamic and static, and dazzling, making consumers dizzy. After a period of activities, a family of joy was happy, and even some of them disappeared from the market immediately. Some products are still struggling to get a line of vitality. As a result, the enterprise spent a lot of money hiring the marketing chief physician, and the whole hope was entrusted on the physician. It is undeniable that some physicians can really take the right medicine and combine the internal immunity and resistance within the enterprise, the market can return to normal. However, there are a few physicians who are not right, but the same is the same. In addition, if the physician's skills are not enough, even if the internal organs of the human body are unclear, it may heal severe healing, and the disease and bone marrow must be surgery.
This believes that the pursuit of brand name effects is understandable, but the changes in all things in the world have its development law. If you want to make the new product truly a brand brand in the minds of consumers, you must follow the important rules of the development of the brand -name brand: (take the liquor market as an example)
. First, position your own product (liquor in liquor (liquor wine Brand positioning)
It considering whether the product's core of the market is followed or leading, is it a challenging or defensive type. There must be an accurate market positioning. If the product is positioned as the leading type and challenge, the enterprise must have strong market operations, including financial, manpower and strong management measures. At the same time, we must also have the ability to withstand market risks and peers. Of course, if the company really has the above capabilities, coupled with products with distinctive personality and quality, it is unique in the market. I believe that this product will soon form a brand effect expansion. At the same time, it can shorten the expansion period of new products entering the market. Can fry the brand. If the product is positioned as follow -up and defensive type, the enterprise needs to form a strong market research department, internal and external packaging, wine texture, execution price and life cycle, and provide them to the enterprise headquarters in time in order to formulate corresponding resource integration measures Essence
. Finding partners (liquor investment in liquor) suitable for the development planning of the company
The landlords are the mantra when people often talk. The manufacturer's family is actually not difficult. As long as it is done: A. The manufacturer provides products with excellent quality, suitable taste, and reasonable prices. The marketing experience and sound network, then the product can take root in the market and bloom. B. Dealers can make their own advantages through the expansion of the product market, cooperate with manufacturers' marketing, and formulate feasible market sales plans and ground promotion activities. I believe that such a cooperation should be considered perfect. In fact, the key is that the product value of the manufacturer can be appreciated through the operation of the dealer's market, and the business philosophy of the dealer can be integrated into the manufacturer's production, so that cooperation can develop steadily. Of course, there are many problems in the process of cooperation in manufacturers: the focus of contradictions is that on the one hand, the two parties lack mutual trust and lack calm thinking when the interests are conflict. They can't change the position to think about each other. Most of them are emotional. On the other hand, anyone always wants to possess a active position between individual manufacturers. I always want to control each other, and the result is no one to control anyone. So how to find dealers who are suitable for the development plan of the company, first, first, before finding dealers, you should verify the market and analyze the market competition status and consumption level and regional characteristics. At the same time, the dealers must also understand their existing market conditions and distribute the network construction situation. His loyalty, capital turnover status and cash recovery of existing brands, more importantly Thinking. Of course, everything can only be relative and can only screen qualified dealers under the same conditions.
. Analysis of the process of the new brand to the excessive brand brand (liquor agent)
The development of any brand is inseparable from the three periods of teasing three periods, four places, three periods It refers to the brand's survival period, development period, and maturity period. The four processes refer to the process of new products entering the new market: understanding, familiarity, identity, and loyalty. Many manufacturers want products to quickly occupy the market and try to shorten the expansion period of products entering the market. In order to achieve this, manufacturers have increased their local investment at the expense of cost, and even the seedlings have been pulled up. They do not follow the development law of the cultivation of the market. As a result, the result is to form a market parabolic line. Take a look at some of the current circulation links. The new product enters the new market, first of all, the catering terminal. It is undeniable that the catering terminal is ready to make the brand expand rapidly. Many manufacturers do not hesitate to risk the death accounts, and at the same time, they also increase the hardware investment suitable for hotels. Also occupy the hotel's Feng Shui treasure. However, the hotel owner also uses the current priced price of his own golden location. Wine is not to mention the agency, and even several batches of payment can be settled, often the supplier is miserable. The author believes that the catering terminal is important, but it cannot be blindly operated, let alone to follow the trend, because more than 85%of suppliers are not available in the hotel. If there are 150 hotels in the area, we can follow the size and passenger traffic according to the size and size of the size. How much, the reputation is divided into A, B, and C. Class C hotels are better, because most of them are directly operated by the shop owner. As long as the product quality is excellent, the salesman communicates in place, and it is enough to give some small gifts. Class A and B hotels must be carefully analyzed. Class A and B hotels generally have lobby managers, leaders, bar counters, warehouses, etc. The most difficult to cope with these intermediate links. If you want to cope with them, you are afraid that there is no bottom hole, but you ca n’t avoid them. What should I do? See the author: First of all, you cannot look at the A and B -level hotel owners. For distributors in the field of circulation, we must firmly grasp every A and B -level hotel owners and sign a fair, reasonable, mutually beneficial distribution agreement with them. (Because the hotel owner knows that their settlement price ratio is high in distribution channels.) The hotel owner is cleverly incorporated into our sales link. Finally, the hotel is formed.
In again, take a look at the store terminal: Shopping mall supermarkets are a hypermarket for centralized sales. In a word: The hotel is fine, the supermarket can't move. In fact, this was originally a conceptual error. The supermarket's unmoved this shows that the brand is still in the expansion of survival. In turn, it also shows that the hotel's driving is not successful. It also needs to work hard on advertising and promotion. Form strong consumer groups among hotel mobilions. In a word, it is normal for the store terminal to start in the short term. It is just that we should also increase promotion from various forms.
The small sales department and township channels in the urban area: Many new product dealers are secretly rejoicing when doing market surveys: if the brands I do occupy these channels, there are also many consumers who take the initiative to buy it. So began to formulate various distribution channels incentive measures. 1. Dangpu goods are blocked by dealers to increase incentives at the expense of incentive measures forcibly occupying small sales department and township retail stores. The goods are paved, but consumers will recognize it? Seeing that they take the initiative to buy mature brands, most people are loyal consumers of mature brands. The author believes that it is not allowed to bloom everywhere for retail stores. First of all, in the urban and townships, there are several wholesale and retail distributors. As long as we mobilize the passion of the distributor and let them form a small group consumption in the area. For example, relatives, friends, colleagues, neighbors and other family banquets of distributors use wine: First, this kind of alcohol is relatively large. Second, this kind of wine is widely radiated, and consumers can form a mutual comparison to achieve the effect of pointing with each other, allowing many consumers to take the initiative to buy them at retail stores, forcing retail stores to take the initiative to purchase. Towers and township markets are two more channels for retail stores in the urban area: government organs and township hotels, new products should not be too urgent, let alone the enthusiasm of distributors, because retail stores themselves are traditional guardians of rabbits, you can’t let you let you let you let They took the initiative and could only start from the consumer group around them, so that the effect would be much better.
In summary, the new brand of liquor is over to mature brands, and the journey is difficult. It is required that our sales staff must have the ability to promote and control the market. Solid basic work, I believe that the products you operate itself are the brand of liquor in the famous brand.
Cao Changping, Sichuan Huafu White Winery
2001 in Taizhou, Jiangsu
In line with the trend of historical development, in line with the development trend of the times, in line with the development of socioeconomic and economic development, in line with the needs of the people's spiritual life, we must also comply with the development of science and technology. This set of words is a bit vulgar, but even the high -end liquor industry has followed. Just like the article called "What is Wuhan" during this time, it is different from different angles and different thinking on a problem.
Sometimes when it comes to high -end liquor, many people inevitably vomit: These are some high -end wines, which are very expensive. Ordinary workers can't afford to drink?
The is not too! Do you remember the exercise of the three public expenses that began to be implemented at that time in 2012? This is a critical time for China's high -end liquor transformation.
The new era of high -end liquor.
It, from the individual of the enterprise, the trend of the high -end liquor industry cannot be seen. Some of the sounds of Wan Yantang on the Internet. If the time and historical background when thinking are established, you can understand the transformation of the high -end liquor industry. If you have a need for high -end liquor, please contact the public account shop group operation software.
This Species at the same time:
The people in the new era, when looking at some problems and doubts, we must know how to use historical materialist dialectics to deconn and analyze. Proficient in using this method, you can determine the mind, you can distinguish between right and wrong, you can remove the strangeness!
It again to return to Wanzhitang, most of them are questioned, most of the reason -cheap.
I is not right, it is really cheap, but if you look at the time near 2013, at that time, our country has just begun to popular new media and the reduction of the three public expenses. The influence industry includes the high -end liquor industry.
It the major high -end wine companies must change industrial thinking in order to be accepted by the market. Therefore, the price reduction to adapt to market changes is an inevitable trend!
So, such as Wanzhitang, companies that come out with new media industry ideas can be said to have emerged and conform to the historical development trend. The three public expenses have been reduced, and the price of high -end liquor is reduced. Our ordinary people can not only buy high -end wine, but also buy more, send relatives and friends. This is exactly the Chinese economy after 2008, which has made at least 500 million population and economic capabilities reach middle class.
among which in order to cater to the transformation of the form of propaganda in the new period, such as the popularity of the new media, a liquor sales platform such as Wanzhitang was born, and the authentic high -end wine is promoted. It is a high -end liquor management platform for the people.
Wanzhitang was established in 2012. It belongs to the Beijing National New Media Industry Base. It has an operation center across the country and radiates the country throughout the country. Wanzhitang inherits the essence of traditional culture, and has launched a variety of high -quality creative wines with Chinese porcelain culture, calligraphy and painting culture, wine culture and other well -known wineries such as Moutai, Wuliangye, Bentley, and other well -known domestic and foreign wineries. The remaining hundred national total operating products in the remaining series show the unique charm of traditional Chinese wine culture in multi -level. If you need it, please contact the public account shop group operation software.
The beauty, why not? If you look closely for the news about the three public consumption in recent years, you will find that not only the high -end liquor industry, but also other industries have also standing on the outlet of history, which can develop better in accordance with history!
The history has its own context, we need to touch us. Even if it is contemporary history, even now! It is also very exciting, and there are traces to follow!
Ahji, the hero of the wine, Qing Rujingquan flower, white to cold dew paste. Ask the throat to stab.
It again, liver and kidney, stills. Three discretions to support each other. The body is like the center of the pot water.
The day and earth is busy. Sutra is puzzled. Ah Ji, why not be fooled.
This is "Ah Ji", the author is Huang Yan, a poet in the Yuan Dynasty. Baijiu, a white drink from Persia, can now be sowed in the land of Shenzhou, and then can have an extension effect. Many foreign friends have heard that their prestige is eager to try.
The is also promising, blessing Chinese liquor culture.