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cheap quality wholesale jewelry Favorite planning activity plan (12 articles) In order to determine the success of the activity, it has to be developed in advance. Or meaning. How should we formulate activity plans? Here are the hair salon planning activities (12 articles) for my collection. Welcome everyone to learn from and reference. I hope it will be helpful to everyone.
The hair salon planning activities 1 annual double eleven is coming. The store has planned a event for this festival, and the specific arrangements are as follows:
. Determine goals must first determine the goals of the event before the promotion, and then manage it according to the goal, and subdivide the target to the personnel of various departments to achieve it. For example, before the promotion, the target can be determined that the target is "product sales 50,000" or "increased performance by 20%" or "store popularity increased by 15%", and so on. . Promotion objects have targeting the target, and lock the promotion objects for the direction of this goal and the positioning of the store. The general target group of barber shops is women aged 25-45. However, when locking the object, you must also consider whether the locking object has the ability to consume or affect the ability of purchasing power. . Promotional time The mastering of promotion time is also a factor that must be considered before. These promotional time considerations are usually: special festivals such as New Year's Day, Spring Festival, Women's Day, Mother's Day and anniversary celebration Or meet the specific time required for operation. In the promotional activities, living is one after another, so the choice of time is often the Daqing Daqing with large -scale promotional activities, and the usual day uses "promotional theme" to activate the content of the event and increase sales. 4. Estimation Any activity, do not forget to do an estimated work beforehand, predict the effect of each stage, announce the employees in the store, and implement substantial rewards. Let the employees work with this and work hard for this goal. At the same time, discussed the relevant values and various reasons for the estimation, actual actual situation, and evaluated the key to the success or failure of the event, and accumulated experience for the next event. The hair salon planning activities 2 Activity: 1. Stabilized old customers . Develop new customers 3. Enhance the reputation of XX beauty salons in the region Activity requirements: Inned 5,000 yuan XX goods for activities (10 sets of clothes from the company) Activity time: (promotion time: September 29th -October 5) R n Activity process: I. Invite guests: Please bring more than 2 friends to participate. . Conference process: (18: 30-21: 00) 1. The host announced the party to start the party 2. Beauty actor performance "Thanksgiving Heart" 3, 3. The representative of the boss to thank the words 4. Awards A thank you XX year to the greatest support and the highest loyal friend special award gift for XX beauty salon. B The new and old customers of XX beauty salons have a beautiful gift. Please go to the XX beauty salon the next day. 5. Customer representative speeches (speak good beauty salon service, good product effect, good boss, like beauty master, the joy of getting in the beauty salon, help "Cing the Liezi", 6,,, , 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6, 6,,, , 6, 6. Landwear show 7. The president of the XX association grandly recommended XX products 8, XX beauty salon 5.1 promotional announcement plan A, finding a deposit B, beautician lobbying Customers to promote 9. Announce promotion time, welcome to XX Beauty Salon consultation 10. Performance dance, announce the end of the party. 3. Cooperate with the beauty salon to fully promote the 10.1 activity plan to promote consumption . The work that beauty salons must do 1. Correct statistics of the number of customers, issued invitations, and the number of people to the meeting (this work must be completed 15 days ago , Send an invitation again during the day on the 16th and 17th, and inform the company) 2. The rental venue (OK Hall dining room is available. Preparations for fruits, pastries and prizes The hair salon planning activities 3 and May 1st, free experience. Moscope stores want the May Day Labor Day promotion hot and attract customers. The best way is to carry out Free experience activities, hairdressing stores can send publicity leaflets on the eve of the festival. May Day is a holiday, and many friends will take advantage of this opportunity to dress up. People come. . On -site hairdressing presentation. . May Day is a national legal festival, and many people will rest at home. When the hairdressing shops are good, they can go to the community square to do an event. Several hair molds, and then do different hairstyles on the scene, let people in the community see your hairdresser's technology, and can also sell some hairdressing supplies, such as shampoo, conditioner, and hair mask. These hairdressing products can also be Try on site so that customers can see the effect so that they can be convinced. . Introduction to promotions. In marketing strategies, re -introduction is a very important sales method, and hairdressing shops can also use this. This method is promoted to the May Day Labor Day. You can formulate such a promotional solution: After the customers who come to the store take a customer to consume, she only pays half of her hair money, bring three customers, and she makes her hair by herself. The money is free. If the customer she brings has a monthly card, then the customer introduced can enjoy the benefits of free hair washing 3 times. If she takes the customer for half a year card, she will send her a month to send it for a month. Film supplies. For such schemes, hairdressing shops can be tried. Only by constantly trying new promotion methods can we know which store that is best for you. 1. Do a good job of publicity in advance. Moster shops do not forget to build momentum before the May 1 Labor Day promotion, that is, vigorously publicize, let the customers around you know that your shop is engaged in activities. The specific propaganda form should be determined according to the actual situation of each store. You can post May 1 promotional posters at the entrance of the store, or you can distribute leaflets everywhere. The leaflets can put some free experience ads to attract customers into the store. 2. Customers who experience free experience must also serve. The business people now see money to do money, pay more customers, and get the service and attitude they get. The free experience is ignored. I think this is very unsuitable. To be a hairdressing shop to lock customers and get stable customers, we must treat every customer, especially the free experience customers, must not be paid attention to in their hearts, because it is likely that these customers will become new customers in the store If you serve them attentively, maybe they will bring more customers to the store. 3. Guarantee quality and effect. Once a hairdressing shop is sent out of the free experience leaflet, then there will be many people who come to the store to experience. At this time, the focus of hairdressers need to do to ensure service quality and hair effect. Although the pursuit of quality is the purpose of each hairdressing shop, when the May 1 promoters are many, this is easy to be ignored. To ensure that the hairdressing stores get good reputation, and the quality of service quality and hairdressing effect is necessary. Eximative holidays for hair salons 4 are generally important time for hairdressers to do promotion. In the Mid -Autumn Festival, how does a hairdressing shop make the promotional activity? China Beauty Talent Network believes that roadshow promotions are very effective. On the one hand, you can attract customers as much as possible, and on the other hand, it is also a publicity of hairdressing brands. . Preparation of the Mid -Autumn Festival road show promotional activity of the hairdressing store It pre -preparations: 1 1. Who will the promotional activity serve and what purpose should be achieved. . 2. Determine why it is promoted. 3. What kind of activities of the activity, time, what kind of activities are carried out. 4. To understand the location of the activity and communicate with relevant departments of the community. Medic preparation: 1. A round or square glass table. The center of the table should be pasted with a hair salon logo (you can use silk printing or stickers), 3 or 4 chairs. 2. It is necessary to be equipped with a stretching rack or X display rack to make a image display for the activity. When the display rack is opened, you should pay attention to the wind direction and size of the weather, and do the fixed work of the display rack in time. 3. If a large arch is placed in the roadshow promotion, check the place where the event is in response to the place, determine the place of placement, the power supply, check the quality of the arch, the case of the blower, and so on. 4. If there is a TV and related audio -visual equipment in the roadshow promotion, you should try and debug the equipment before the event to ensure the smooth progress of the event. 5. The roadshow promotion for customers must prepare product samples, demonstration props, propaganda materials, leaflet films, and various display boards for customers. 6. The roadshow promotion activities are targeted at direct customer bases and need to prepare small items such as pen, paper, gifts, drinking water. The preparations for personnel: 1, one to two business personnel (business personnel must have certain experience in products and activities), add 2 to 4 promotions lady (A: generally young women, height, height, height, height, height, height It is generally better than youth above 162cm). 2. Business personnel have to be uniformly dress (usually dark suit, white shirt, dark leather shoes, bracket); Miss Promotion Miss wearing a uniform promotional service from a hair salon (Note: Shoes must wear dark high -heeled leather shoes , Be sure to bring a unified angel hat). 3. Before the event, we must conduct pre -job training for promotors (the training content includes: promotional goals, promotional personnel standing, promotions related etiquette, data sending, hairdressing knowledge explanation, customer communication, and activities ending the clearance). . The application for activities. This is a must -have procedure, and regional activities should only be approved by the company. The content is scheme and expenses. 1. Activity plan: Background analysis; Activity purpose; activity time, place, activity person, host form, content; activity operation control; emergency measures, etc. 2. Expenses: The cost of the activity, the cost within the budget. 3. Community activities. M product display, how to attract passers -by and fixed residents to participate, product demonstration and consultation, and appointment registration. The description: In order to allow potential consumer groups around the hair salon, when choosing a hair salon to consume, they understand the hair salon brand and understand hairdressing products. The focus of the event is to let the audience understand the hairdressing knowledge and hairdressing characteristics. . The development of the event 1. When the activity is carried out, we should first pay attention to the popularity of popularity and the interaction between the audience and the promoters. 2. Note that the objects sent by the data (some may be the opponent's hair salon intelligence personnel) and their key objects. 3. Pay attention to the order of control of the scene, pay attention to the collection of interested and interested audience contact information in the process of explaining the promotion of the hair salon project. . The end of the activity In after the event is over, the site must be cleared first. At this time, the propaganda materials should be packed, sorted, and packed for the next time. Secondly, after the activity, we focused on the summary of the activity, analyzing and focusing on the return and tracking services of the intentional customers. The hair salon planning activities 5 1. Gold sac promotion Meostering some wrong views and understanding of a guest in the promotional activity, not to point out in person, but to prepare several band sacs in advance. Sheng Jinqian hand over to the guests. Don't disassemble immediately and give a small gift at the same time. . Experts' lecture promotion Experts and scholars must adopt a pre -agreed form during lectures, and pay the deposit in advance. The number of people and contents should be explained at the same time. At the same time, the content of the curriculum includes cosmetics knowledge, the lecture of the Women's Rights Law, combined with the new marriage law in recent years, from the perspective of caring for women's health, maintaining slavery rights and interests, and can be discussed. You can also set the topic of wealth investment, self -image design, fast decoration, slavery and sex, and husband and husband. . Buy two gifts and one promotion buy two get one, buy a big delivery small, buy customer outfit, free treatment, buy a whitening gift mask and so on. . Back promotion Colida can get their special care as a return point for each treatment. It is best to be more attractive in the return point. 5. Points promotion In order to increase the total consumption of customers, a method adopted, first order a certain point limit. After reaching a certain amount, it will receive its special items, such as products, gifts, discounts, offers discounts Treatment and so on. 6. Naming promotion The special event for beauty salons, requesting customers to naming, the winners are rewarded by funding. 7. Slog promotion The beauty salons are promoted by hanging slogans and slogans. 8. Find disadvantages , also known as complaint promotion, customers provide suggestions, products, management and other suggestions based on the actual situation of beauty salons, and constructive capital rewards. . Opening promotion The opening promotion is the basic promotional method of beauty salons, and it has also become one of the main promotion methods of beauty salons. Quartet cards, annual cards; big as: gold cards, silver cards, points cards, VIP cards, membership cards, etc. Ip using method: In order to stabilize the loyal old customers, the beauty salon has enjoyed a certain discount for the amount of promotional cards for customers during the customer care period, that is, the monthly card is lower than the cost of consumption per single consumption. The annual card is lower than the total consumption of the monthly card, and customers can also enjoy a certain amount of product discounts and discounts, and enjoy various preferential projects of beauty salons. The occasion: Monthly card, quarterly card, annual card, points card suitable for beauty salons of any size, gold card, silver card, VIP card, membership card suitable for large -scale beauty clubs, large beauty salons, beauty living halls Essence The promotion of sending orders Beauty salon to attract more new customers, expand the business circle of the business, and increase the popularity of beauty salons for the promotion of beauty salons and experience forms. Essence Ip using: Beauty salons need to print some leaflets with a beauty salon image. They send beauty scholars near the beauty salon. In order to achieve the purpose of propaganda beauty salons and promote customer consumption. Special reminder: Generally, it is printed on the faction to printed the free trial projects for beauty salons to stimulate customers' desire for consumption attempts and promote customers to go to the door for more consultation and service needs. The occasion: Small, medium -sized beauty salons, and large -scale beauty salons apply during the opening period. The hair salon planning activity plan. 6 The stores have made the following activity solution: . Activity theme "Thousands of people and thousands of people, the most beautiful but suitable for you " . The content of the two. 2. The hot dyeing single item can enjoy 50 % off. 3. Single consumption of 300 can take one person to wash and cut it for free. 4. During the event, the hot dyeing in the store is 500 yuan, and the free scalp care is sent twice. 5. The premium of 300 yuan is worth 100 yuan for biochemical permeable. 6. It is a box of high -efficiency moisturizing hair membranes for recharging 800 yuan. three, Double Eleven Activities Publicity Method The propaganda poster is never outdated. It is also the most convenient and fast publicity method. Before the festival, the store should create a good atmosphere. There are some eye -catching small stickers in the store. This advantage is that the style can be clearly unified and can bring a good experience to customers. In addition, the eye -catching position of the hairdressing shop must also be posted on the kind of large publicity poster, which can make the people who come and go see, so the information on this poster must be simple and clear, and it is clear at a glance. That kind. Enough. The hair salon planning Activity plan 7 1. Activity theme: XX barber shop to spend Double Eleven Singles Day with you. 2. Activity time: November 05-11 of XX. 3. Event object: All new and old single customers. In activities: Of course, Singles Day must allow single customers to enjoy the warmth and enthusiasm of the barber shop. It coincides with the late autumn seasons. Promotional projects. It is hoped that with the help of XX Double 11 Singles Day, establish a harmonious and warm communication platform with customers, and can also bring more new friends to their own barber shops and improve the sales performance of barber shops. 4. Event content: M members in the barber shop participated in this event during the event. With the membership card, they can discount and receive skin care vouchers. Member cards can experience a project of moisturizing and hydrating in the store for free. In non -member customers, those who enter the store during the event reaches 288 yuan, can directly enjoy a discount of 8.8 % off, and give away one of the skin care samples provided by the barber shop. 5. Precautions for activity. Make the registration of the front desk and record the customer name and information. The training for employees can do a good job of activities, in order to thank customers, dig out the potential consumption power of customers, and stabilize the source of customers. Therefore, we should pay attention to every link from the customer's entry to the end of the consumption, keep smiling and treat others kindly. The hair salon planning activities 8 20xx Double 11 carnival is about to come. Merchants in major industries are preparing for the Double 11 promotional plan. For barber shops, the experience of festival promotion is quite rich. Therefore, of course, the barber shop cannot miss the time of Double 11's promotion, so how to promote the Double Eleven Single Single Festival Barber Shop? Here are the most classic promotional activities of XX barber shop "Double 11". . Scheme 1. Activity theme: XX Barber Shop to spend Double Eleven Singles Day with you. 2. Activity time: November 05th to 11th. 3. Event object: All new and old single customers. In activities: Of course, Singles Day must allow single customers to enjoy the warmth and enthusiasm of the barber shop. It coincides with the late autumn seasons. Promotional projects. It is hoped that with the help of XX Double 11 Singles Day, establish a harmonious and warm communication platform with customers, and can also bring more new friends to their own barber shops and improve the sales performance of barber shops. 4. Event content: M members in the barber shop participated in this event during the event. With the membership card, they can discount and receive skin care vouchers. Member cards can experience a project of moisturizing and hydrating in the store for free. In non -member customers, those who enter the store during the event reaches 288 yuan, can directly enjoy a discount of 8.8 % off, and give away one of the skin care samples provided by the barber shop. 5. Precautions for activity. Make the registration of the front desk and record the customer's name and information. The training for employees can do a good job of activities, in order to thank customers, dig out the potential consumption power of customers, and stabilize the source of customers. Therefore, we should pay attention to every link from the customer's entry to the end of the consumption, keep smiling and treat others kindly. . Plan 2 1. Activity theme: XX Double 11 Singles Day, we make you not alone. 2. Activity time: November 1st to 11th. 3. Activity purpose: Taking Double 11 as the theme of the promotion, highlighting the cost of "11" yuan consumption without cost experience, so that customers can feel the special barber shop, so as to attract more new customers. 4. Event content: The customers who hold the "11 yuan deduction" on the day of the event can pay 11 yuan to enjoy the nursing items specified in the barber shop. All customers participating in this event and registered in the book can get small gifts prepared by barber shops. The hair salon planning activities 9 1. Activity theme: XX Double 11 Singles Day, we make you not alone. 2. Activity time: November 1st to 11th. 3. Activity purpose: The on the theme of Double 11, highlighting the experience price of "11" yuan consumption without cost, so that customers can feel the special barber shops, thereby attracting more new customers. . Event content: The customers who hold the "11 yuan deduction" on the day of the event can pay 11 yuan to enjoy the nursing items specified in the barber shop. All customers participating in this event and registered in the book can get small gifts prepared by barber shops. The hair salon planning Activity plan 10 I. Activity theme: Is to welcome New Year's Day, gifts for gifts . Activity time: December 20xx XD X Daily . Activity purpose: 1. Use festival promotion to improve the annual performance of the hairdressing store; . Through a series of promotional activities, closer the relationship with customers, consolidate customers Loyalty; 3. Holiday promotion drives customers' desire to consume, open up new customers, and maintain old customers. . Activity content: 1. Winter project promotion Winter, hair is often dry and difficult to take care of, many customers like to go to the hairdressing shop for hair care, so that the hair looks more more available in the hair. luster. At this New Year's Day event, hairdressing shops meet the needs of customers, and targeted hair care project promotions, such as professional hydration and moisturizing, so that customers can truly feel the benefits brought by festival promotion. 2, 100 yuan big change many customers like to change hairstyles at the end of the year, and go home to give their family a surprise. Therefore, during the New Year's Day event, hairdressing shop launched the promotional activity of "100 yuan big change" to help you create the most fashionable hairstyle of 20xx. You can rest assured, the styling effect is satisfactory. 3, 0 yuan righteous shear 0 yuan righteous shear activities, focusing on helping the elderly over 60 years old who need help, let them feel the beauty of life and the care of others. When a hairdressing shop holds a 0 yuan righteous shear, it first sets up a promotional exhibition stand in front of your own store to increase popularity. Then the hairdresser can go to some nursing homes to help the elderly cut their hair. This activity not only increases the popularity of hair stores, but also promotes public welfare development. 4. added value promotion Christmas and New Year's Day are time of high enthusiasm for customer consumption. Therefore, hairdressing stores are indispensable for customers' stimulus consumption. During the New Year's Day promotion of hair stores, after spending 200 yuan for customers, they can get added value products or gifts presented by hairdressing shops, so that customers can buy it happily. 5. Attention: 1. Information follow -up feedback After each promotional activity, the hairdressing shop needs to be promptly feeded The next event can be more perfect. The haircut shops can understand the results of this promotion by conducting telephone visit or text messages. 2. Activity summary Peofer shop New Year's Day promotion activities, you can summarize the performance of each employee, give certain rewards to motivate employees to work better; at the same time, each employee can also be based on this time. Activity, summarize your own gains and losses, and pave the way for the next event to achieve better performance. The hair salon planning activity 11 1. Promotion theme May 1st Happy Lab, cash gifts . Promotional purpose 1. Use competitive products to replace and purchase preferential expansion of new customers; 2. Increase customer consumption amount (customer unit price) and promote the sales performance of beauty salons; . Strengthen emotional exchanges with customers to consolidate customers' loyalty; . Promotional time 20xx, month, month, month x day 4. Promotion form C purchases, draw, emotion, send big head stickers , promotion content 1. Discounts, discounts : During the event, the new customers open the card in the beauty salon's hairdressing store with other beauty salons nursing cards that have not been consumed. Normal card opening preferential policies; buying the corresponding products in beauty salons with other brands of skin care bottle (or packaging box). One empty bottle (or packaging box) can get a 10 % discount. With a discount of 85 %, three empty bottles (or packaging box) can get 70 % discount (Note: The total number does not exceed three); . Sending a member card: During the event, the old customers where they are located can get a gift from the place where they can get a gift. "Thanksgiving Gold Card" from the beauty salon beauty store (the amount of the total amount of X Month 1x to X Month X is 5%to 10%of the total consumption of the shop during the event). The value of this card can be deducted from the corresponding consumption amount in the beauty salon hair store; 3. During the event, customers who consume more than X yuan in the beauty salon's hairdressing store can participate Turn on the turntable, (that is, the division of 50 to 200 yuan in the turntable, the customer rotates the turntable, and the pointer points to which area, how much money can you charge in her membership card.) 4. Sending card: During the event, customers All consumption in the beauty salon's hair store can fill in a wish card and hang it on the trees in the beauty salon; the old customers are given a exquisite greeting card (or New Year's greeting card); 5. Sending model or big head stickers: Many guests want to see some hairstyles they have not ever had. Customers will be happy. 6. Remarks 1. A beauty salon's hairdressing shop must be appropriately arranged to create a festival promotion atmosphere and stimulate customers' desire to buy; Or X -shi racks), sending a single event, the phone to inform the old customers in the form of spreading; 3. Formulate the sales target of the event and decompose to the corresponding tasks of the beauty artists (hairstyles). Award. 4. Use "Beauty and Beauty Management Software" to establish a file for customers. The hair salon planning activities 12 I. Activity background: The seven -day National Day holiday will affect consumer consumption enthusiasm to a certain extent. At the same time, the increase in prices began last year Essence If customers want to buy products above 88 yuan, they can flexibly change the original price of the original product to give a discount of 37 yuan (88-51 = 37), which can provide more products higher than 88 yuan for customers to choose. The explosion sticker of "XX yuan" is posted on the top. . Activity theme: "Colorful National Day, five major surprises broadcasts" . Activity date: September 26-October 8 four The purpose of activity: 1. Use activities during the National Day to attract more new customers to enter the store to consume, thereby expanding the customer base and increasing the overall turnover of the store; 2. At the same time, through a series of promotional activities Properly guide customers to consume or multi -project consumption to high value -added projects, and increase customer unit prices and profits; 3. Let customers feel good and enhance the brand image. . Specific activities Surprise 1: Five of the top daily, as low as 5.1 % 5.1 % off discount. Surprise 2: Consumption over 168 get 51, consumption over 480 get 150 The a one -time consumption over 168 yuan (or recharge 200 yuan) to get 51 yuan of cash coupons; The yuan (or recharge 500 yuan) for a cash voucher of 150 yuan. Surprise 3: Add "51 yuan" = "88 yuan" The consumption of 80 yuan (or recharge 200 yuan) during the event, plus 51 yuan to buy the original price of 88 yuan, that is, the province 37 yuan; can buy more than 88 yuan for other beauty/hairdressing products. You can discount 37 yuan. For detailed participation in the event, please consult the clerk. Surprise 4: Summer package selection, beautiful and better 1. Beauty value -for -money experience package: Original price 519 yuan, experience price 258 yuan (per person per person) SPA pine tendon Stading (188 yuan) TCM meridian removal of dark circles (158 yuan) holographic physical therapy = 258 yuan 2. XX perm 368 yuan XX dye 286 yuan XX care 168 yuan Mizuki Nianhua high -efficiency moisture hair 58元,原价880元,活动优惠价580元美一天rn 惊喜五:“新”的选择,特惠放送rn 皇式洗护88元,活动期间尝新体验价48元r n 6. Explanation of the details of the activity content: Surprise explanation instructions: 1. Surprise 1 mainly attracts customers to enter the store with discounts and create sales opportunities; 2. Specific xx hot and original price How much should be set according to the actual situation of this store; 3. This discount project is only an attraction point for attracting customers to enter the store. Try not to use the main owner to discount the project. After the customer enters the store You can recommend higher -end projects or packages to customers. Note: Some branches with poor business can set up projects with certain profits in this way. . Cash coupons of 4, 51 yuan face value cannot be used in washing, cutting blowing and special projects/packages. Each time is limited to one, it cannot be cash, no redemption of redemption, can not be used at the same time as other preferential activities, effectively use effectively.期:10月18日-10月18日;rn 5、150元面值的现金券不能使用于洗剪吹及特价项目/套餐,每次限用一张,不能兑现金,不设找Redemption, cannot be used at the same time as other preferential activities. Effective use period: October 18-October 18. 6. The consumption over 168 or 480 refers to the amount of the customer's checkout. When the ticket is delivered, if the customer cannot accept a cash voucher of 150 yuan, you can send three cash vouchers with a face value of 51 yuan instead of 150 yuan face value. cash coupons. Customers enter the store for consumption. ;
cheap quality wholesale jewelry Favorite planning activity plan (12 articles)
In order to determine the success of the activity, it has to be developed in advance. Or meaning. How should we formulate activity plans? Here are the hair salon planning activities (12 articles) for my collection. Welcome everyone to learn from and reference. I hope it will be helpful to everyone.
The hair salon planning activities 1 annual double eleven is coming. The store has planned a event for this festival, and the specific arrangements are as follows:
. Determine goals
must first determine the goals of the event before the promotion, and then manage it according to the goal, and subdivide the target to the personnel of various departments to achieve it. For example, before the promotion, the target can be determined that the target is "product sales 50,000" or "increased performance by 20%" or "store popularity increased by 15%", and so on.
. Promotion objects
have targeting the target, and lock the promotion objects for the direction of this goal and the positioning of the store. The general target group of barber shops is women aged 25-45. However, when locking the object, you must also consider whether the locking object has the ability to consume or affect the ability of purchasing power.
. Promotional time
The mastering of promotion time is also a factor that must be considered before. These promotional time considerations are usually: special festivals such as New Year's Day, Spring Festival, Women's Day, Mother's Day and anniversary celebration Or meet the specific time required for operation. In the promotional activities, living is one after another, so the choice of time is often the Daqing Daqing with large -scale promotional activities, and the usual day uses "promotional theme" to activate the content of the event and increase sales.
4. Estimation
Any activity, do not forget to do an estimated work beforehand, predict the effect of each stage, announce the employees in the store, and implement substantial rewards. Let the employees work with this and work hard for this goal. At the same time, discussed the relevant values and various reasons for the estimation, actual actual situation, and evaluated the key to the success or failure of the event, and accumulated experience for the next event.
The hair salon planning activities 2 Activity:
1. Stabilized old customers
. Develop new customers
3. Enhance the reputation of XX beauty salons in the region
Activity requirements:
Inned 5,000 yuan XX goods for activities (10 sets of clothes from the company)
Activity time:
(promotion time: September 29th -October 5) R n Activity process:
I. Invite guests: Please bring more than 2 friends to participate.
. Conference process: (18: 30-21: 00)
1. The host announced the party to start the party
2. Beauty actor performance "Thanksgiving Heart"
3, 3. The representative of the boss to thank the words
4. Awards
A thank you XX year to the greatest support and the highest loyal friend special award gift for XX beauty salon.
B The new and old customers of XX beauty salons have a beautiful gift. Please go to the XX beauty salon the next day.
5. Customer representative speeches (speak good beauty salon service, good product effect, good boss, like beauty master, the joy of getting in the beauty salon, help "Cing the Liezi",
6,,,
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, 6, 6. Landwear show
7. The president of the XX association grandly recommended XX products
8, XX beauty salon 5.1 promotional announcement plan
A, finding a deposit
B, beautician lobbying Customers to promote
9. Announce promotion time, welcome to XX Beauty Salon consultation
10. Performance dance, announce the end of the party. 3. Cooperate with the beauty salon to fully promote the 10.1 activity plan to promote consumption
. The work that beauty salons must do
1. Correct statistics of the number of customers, issued invitations, and the number of people to the meeting (this work must be completed 15 days ago , Send an invitation again during the day on the 16th and 17th, and inform the company)
2. The rental venue (OK Hall dining room is available. Preparations for fruits, pastries and prizes
The hair salon planning activities 3 and May 1st, free experience.
Moscope stores want the May Day Labor Day promotion hot and attract customers. The best way is to carry out Free experience activities, hairdressing stores can send publicity leaflets on the eve of the festival. May Day is a holiday, and many friends will take advantage of this opportunity to dress up. People come.
. On -site hairdressing presentation.
. May Day is a national legal festival, and many people will rest at home. When the hairdressing shops are good, they can go to the community square to do an event. Several hair molds, and then do different hairstyles on the scene, let people in the community see your hairdresser's technology, and can also sell some hairdressing supplies, such as shampoo, conditioner, and hair mask. These hairdressing products can also be Try on site so that customers can see the effect so that they can be convinced.
. Introduction to promotions.
In marketing strategies, re -introduction is a very important sales method, and hairdressing shops can also use this. This method is promoted to the May Day Labor Day. You can formulate such a promotional solution: After the customers who come to the store take a customer to consume, she only pays half of her hair money, bring three customers, and she makes her hair by herself. The money is free. If the customer she brings has a monthly card, then the customer introduced can enjoy the benefits of free hair washing 3 times. If she takes the customer for half a year card, she will send her a month to send it for a month. Film supplies. For such schemes, hairdressing shops can be tried. Only by constantly trying new promotion methods can we know which store that is best for you. 1. Do a good job of publicity in advance.
Moster shops do not forget to build momentum before the May 1 Labor Day promotion, that is, vigorously publicize, let the customers around you know that your shop is engaged in activities. The specific propaganda form should be determined according to the actual situation of each store. You can post May 1 promotional posters at the entrance of the store, or you can distribute leaflets everywhere. The leaflets can put some free experience ads to attract customers into the store.
2. Customers who experience free experience must also serve.
The business people now see money to do money, pay more customers, and get the service and attitude they get. The free experience is ignored. I think this is very unsuitable. To be a hairdressing shop to lock customers and get stable customers, we must treat every customer, especially the free experience customers, must not be paid attention to in their hearts, because it is likely that these customers will become new customers in the store If you serve them attentively, maybe they will bring more customers to the store.
3. Guarantee quality and effect.
Once a hairdressing shop is sent out of the free experience leaflet, then there will be many people who come to the store to experience. At this time, the focus of hairdressers need to do to ensure service quality and hair effect. Although the pursuit of quality is the purpose of each hairdressing shop, when the May 1 promoters are many, this is easy to be ignored. To ensure that the hairdressing stores get good reputation, and the quality of service quality and hairdressing effect is necessary.
Eximative holidays for hair salons 4 are generally important time for hairdressers to do promotion. In the Mid -Autumn Festival, how does a hairdressing shop make the promotional activity? China Beauty Talent Network believes that roadshow promotions are very effective. On the one hand, you can attract customers as much as possible, and on the other hand, it is also a publicity of hairdressing brands.
. Preparation of the Mid -Autumn Festival road show promotional activity of the hairdressing store
It pre -preparations:
1 1. Who will the promotional activity serve and what purpose should be achieved. .
2. Determine why it is promoted.
3. What kind of activities of the activity, time, what kind of activities are carried out.
4. To understand the location of the activity and communicate with relevant departments of the community.
Medic preparation:
1. A round or square glass table. The center of the table should be pasted with a hair salon logo (you can use silk printing or stickers), 3 or 4 chairs.
2. It is necessary to be equipped with a stretching rack or X display rack to make a image display for the activity. When the display rack is opened, you should pay attention to the wind direction and size of the weather, and do the fixed work of the display rack in time.
3. If a large arch is placed in the roadshow promotion, check the place where the event is in response to the place, determine the place of placement, the power supply, check the quality of the arch, the case of the blower, and so on.
4. If there is a TV and related audio -visual equipment in the roadshow promotion, you should try and debug the equipment before the event to ensure the smooth progress of the event.
5. The roadshow promotion for customers must prepare product samples, demonstration props, propaganda materials, leaflet films, and various display boards for customers.
6. The roadshow promotion activities are targeted at direct customer bases and need to prepare small items such as pen, paper, gifts, drinking water.
The preparations for personnel:
1, one to two business personnel (business personnel must have certain experience in products and activities), add 2 to 4 promotions lady (A: generally young women, height, height, height, height, height, height It is generally better than youth above 162cm).
2. Business personnel have to be uniformly dress (usually dark suit, white shirt, dark leather shoes, bracket); Miss Promotion Miss wearing a uniform promotional service from a hair salon (Note: Shoes must wear dark high -heeled leather shoes , Be sure to bring a unified angel hat).
3. Before the event, we must conduct pre -job training for promotors (the training content includes: promotional goals, promotional personnel standing, promotions related etiquette, data sending, hairdressing knowledge explanation, customer communication, and activities ending the clearance).
. The application for activities.
This is a must -have procedure, and regional activities should only be approved by the company.
The content is scheme and expenses.
1. Activity plan: Background analysis; Activity purpose; activity time, place, activity person, host form, content; activity operation control; emergency measures, etc.
2. Expenses: The cost of the activity, the cost within the budget.
3. Community activities.
M product display, how to attract passers -by and fixed residents to participate, product demonstration and consultation, and appointment registration.
The description: In order to allow potential consumer groups around the hair salon, when choosing a hair salon to consume, they understand the hair salon brand and understand hairdressing products. The focus of the event is to let the audience understand the hairdressing knowledge and hairdressing characteristics.
. The development of the event
1. When the activity is carried out, we should first pay attention to the popularity of popularity and the interaction between the audience and the promoters.
2. Note that the objects sent by the data (some may be the opponent's hair salon intelligence personnel) and their key objects.
3. Pay attention to the order of control of the scene, pay attention to the collection of interested and interested audience contact information in the process of explaining the promotion of the hair salon project.
. The end of the activity
In after the event is over, the site must be cleared first. At this time, the propaganda materials should be packed, sorted, and packed for the next time. Secondly, after the activity, we focused on the summary of the activity, analyzing and focusing on the return and tracking services of the intentional customers.
The hair salon planning activities 5 1. Gold sac promotion
Meostering some wrong views and understanding of a guest in the promotional activity, not to point out in person, but to prepare several band sacs in advance. Sheng Jinqian hand over to the guests. Don't disassemble immediately and give a small gift at the same time.
. Experts' lecture promotion
Experts and scholars must adopt a pre -agreed form during lectures, and pay the deposit in advance. The number of people and contents should be explained at the same time. At the same time, the content of the curriculum includes cosmetics knowledge, the lecture of the Women's Rights Law, combined with the new marriage law in recent years, from the perspective of caring for women's health, maintaining slavery rights and interests, and can be discussed. You can also set the topic of wealth investment, self -image design, fast decoration, slavery and sex, and husband and husband.
. Buy two gifts and one promotion
buy two get one, buy a big delivery small, buy customer outfit, free treatment, buy a whitening gift mask and so on.
. Back promotion
Colida can get their special care as a return point for each treatment. It is best to be more attractive in the return point.
5. Points promotion
In order to increase the total consumption of customers, a method adopted, first order a certain point limit. After reaching a certain amount, it will receive its special items, such as products, gifts, discounts, offers discounts Treatment and so on.
6. Naming promotion
The special event for beauty salons, requesting customers to naming, the winners are rewarded by funding.
7. Slog promotion
The beauty salons are promoted by hanging slogans and slogans.
8. Find disadvantages
, also known as complaint promotion, customers provide suggestions, products, management and other suggestions based on the actual situation of beauty salons, and constructive capital rewards.
. Opening promotion
The opening promotion is the basic promotional method of beauty salons, and it has also become one of the main promotion methods of beauty salons. Quartet cards, annual cards; big as: gold cards, silver cards, points cards, VIP cards, membership cards, etc.
Ip using method: In order to stabilize the loyal old customers, the beauty salon has enjoyed a certain discount for the amount of promotional cards for customers during the customer care period, that is, the monthly card is lower than the cost of consumption per single consumption. The annual card is lower than the total consumption of the monthly card, and customers can also enjoy a certain amount of product discounts and discounts, and enjoy various preferential projects of beauty salons.
The occasion: Monthly card, quarterly card, annual card, points card suitable for beauty salons of any size, gold card, silver card, VIP card, membership card suitable for large -scale beauty clubs, large beauty salons, beauty living halls Essence
The promotion of sending orders
Beauty salon to attract more new customers, expand the business circle of the business, and increase the popularity of beauty salons for the promotion of beauty salons and experience forms. Essence
Ip using: Beauty salons need to print some leaflets with a beauty salon image. They send beauty scholars near the beauty salon. In order to achieve the purpose of propaganda beauty salons and promote customer consumption.
Special reminder: Generally, it is printed on the faction to printed the free trial projects for beauty salons to stimulate customers' desire for consumption attempts and promote customers to go to the door for more consultation and service needs.
The occasion: Small, medium -sized beauty salons, and large -scale beauty salons apply during the opening period.
The hair salon planning activity plan. 6 The stores have made the following activity solution:
. Activity theme
"Thousands of people and thousands of people, the most beautiful but suitable for you "
. The content of the two.
2. The hot dyeing single item can enjoy 50 % off.
3. Single consumption of 300 can take one person to wash and cut it for free.
4. During the event, the hot dyeing in the store is 500 yuan, and the free scalp care is sent twice.
5. The premium of 300 yuan is worth 100 yuan for biochemical permeable.
6. It is a box of high -efficiency moisturizing hair membranes for recharging 800 yuan.
three, Double Eleven Activities Publicity Method
The propaganda poster is never outdated. It is also the most convenient and fast publicity method. Before the festival, the store should create a good atmosphere. There are some eye -catching small stickers in the store. This advantage is that the style can be clearly unified and can bring a good experience to customers. In addition, the eye -catching position of the hairdressing shop must also be posted on the kind of large publicity poster, which can make the people who come and go see, so the information on this poster must be simple and clear, and it is clear at a glance. That kind. Enough.
The hair salon planning Activity plan 7 1. Activity theme:
XX barber shop to spend Double Eleven Singles Day with you.
2. Activity time:
November 05-11 of XX.
3. Event object:
All new and old single customers.
In activities: Of course, Singles Day must allow single customers to enjoy the warmth and enthusiasm of the barber shop. It coincides with the late autumn seasons. Promotional projects. It is hoped that with the help of XX Double 11 Singles Day, establish a harmonious and warm communication platform with customers, and can also bring more new friends to their own barber shops and improve the sales performance of barber shops.
4. Event content:
M members in the barber shop participated in this event during the event. With the membership card, they can discount and receive skin care vouchers. Member cards can experience a project of moisturizing and hydrating in the store for free.
In non -member customers, those who enter the store during the event reaches 288 yuan, can directly enjoy a discount of 8.8 % off, and give away one of the skin care samples provided by the barber shop.
5. Precautions for activity.
Make the registration of the front desk and record the customer name and information.
The training for employees can do a good job of activities, in order to thank customers, dig out the potential consumption power of customers, and stabilize the source of customers. Therefore, we should pay attention to every link from the customer's entry to the end of the consumption, keep smiling and treat others kindly.
The hair salon planning activities 8 20xx Double 11 carnival is about to come. Merchants in major industries are preparing for the Double 11 promotional plan. For barber shops, the experience of festival promotion is quite rich. Therefore, of course, the barber shop cannot miss the time of Double 11's promotion, so how to promote the Double Eleven Single Single Festival Barber Shop? Here are the most classic promotional activities of XX barber shop "Double 11".
. Scheme
1. Activity theme: XX Barber Shop to spend Double Eleven Singles Day with you.
2. Activity time: November 05th to 11th.
3. Event object: All new and old single customers.
In activities: Of course, Singles Day must allow single customers to enjoy the warmth and enthusiasm of the barber shop. It coincides with the late autumn seasons. Promotional projects. It is hoped that with the help of XX Double 11 Singles Day, establish a harmonious and warm communication platform with customers, and can also bring more new friends to their own barber shops and improve the sales performance of barber shops.
4. Event content:
M members in the barber shop participated in this event during the event. With the membership card, they can discount and receive skin care vouchers. Member cards can experience a project of moisturizing and hydrating in the store for free.
In non -member customers, those who enter the store during the event reaches 288 yuan, can directly enjoy a discount of 8.8 % off, and give away one of the skin care samples provided by the barber shop.
5. Precautions for activity.
Make the registration of the front desk and record the customer's name and information.
The training for employees can do a good job of activities, in order to thank customers, dig out the potential consumption power of customers, and stabilize the source of customers. Therefore, we should pay attention to every link from the customer's entry to the end of the consumption, keep smiling and treat others kindly.
. Plan 2
1. Activity theme: XX Double 11 Singles Day, we make you not alone.
2. Activity time: November 1st to 11th.
3. Activity purpose: Taking Double 11 as the theme of the promotion, highlighting the cost of "11" yuan consumption without cost experience, so that customers can feel the special barber shop, so as to attract more new customers.
4. Event content:
The customers who hold the "11 yuan deduction" on the day of the event can pay 11 yuan to enjoy the nursing items specified in the barber shop.
All customers participating in this event and registered in the book can get small gifts prepared by barber shops.
The hair salon planning activities 9 1. Activity theme:
XX Double 11 Singles Day, we make you not alone.
2. Activity time:
November 1st to 11th.
3. Activity purpose:
The on the theme of Double 11, highlighting the experience price of "11" yuan consumption without cost, so that customers can feel the special barber shops, thereby attracting more new customers.
. Event content:
The customers who hold the "11 yuan deduction" on the day of the event can pay 11 yuan to enjoy the nursing items specified in the barber shop.
All customers participating in this event and registered in the book can get small gifts prepared by barber shops.
The hair salon planning Activity plan 10 I. Activity theme:
Is to welcome New Year's Day, gifts for gifts
. Activity time:
December 20xx XD X Daily
. Activity purpose:
1. Use festival promotion to improve the annual performance of the hairdressing store;
. Through a series of promotional activities, closer the relationship with customers, consolidate customers Loyalty;
3. Holiday promotion drives customers' desire to consume, open up new customers, and maintain old customers.
. Activity content:
1. Winter project promotion
Winter, hair is often dry and difficult to take care of, many customers like to go to the hairdressing shop for hair care, so that the hair looks more more available in the hair. luster. At this New Year's Day event, hairdressing shops meet the needs of customers, and targeted hair care project promotions, such as professional hydration and moisturizing, so that customers can truly feel the benefits brought by festival promotion.
2, 100 yuan big change
many customers like to change hairstyles at the end of the year, and go home to give their family a surprise. Therefore, during the New Year's Day event, hairdressing shop launched the promotional activity of "100 yuan big change" to help you create the most fashionable hairstyle of 20xx. You can rest assured, the styling effect is satisfactory.
3, 0 yuan righteous shear
0 yuan righteous shear activities, focusing on helping the elderly over 60 years old who need help, let them feel the beauty of life and the care of others. When a hairdressing shop holds a 0 yuan righteous shear, it first sets up a promotional exhibition stand in front of your own store to increase popularity. Then the hairdresser can go to some nursing homes to help the elderly cut their hair. This activity not only increases the popularity of hair stores, but also promotes public welfare development.
4. added value promotion
Christmas and New Year's Day are time of high enthusiasm for customer consumption. Therefore, hairdressing stores are indispensable for customers' stimulus consumption. During the New Year's Day promotion of hair stores, after spending 200 yuan for customers, they can get added value products or gifts presented by hairdressing shops, so that customers can buy it happily.
5. Attention:
1. Information follow -up feedback
After each promotional activity, the hairdressing shop needs to be promptly feeded The next event can be more perfect.
The haircut shops can understand the results of this promotion by conducting telephone visit or text messages.
2. Activity summary
Peofer shop New Year's Day promotion activities, you can summarize the performance of each employee, give certain rewards to motivate employees to work better; at the same time, each employee can also be based on this time. Activity, summarize your own gains and losses, and pave the way for the next event to achieve better performance.
The hair salon planning activity 11 1. Promotion theme
May 1st Happy Lab, cash gifts
. Promotional purpose
1. Use competitive products to replace and purchase preferential expansion of new customers;
2. Increase customer consumption amount (customer unit price) and promote the sales performance of beauty salons;
. Strengthen emotional exchanges with customers to consolidate customers' loyalty;
. Promotional time
20xx, month, month, month x day
4. Promotion form
C purchases, draw, emotion, send big head stickers
, promotion content
1. Discounts, discounts : During the event, the new customers open the card in the beauty salon's hairdressing store with other beauty salons nursing cards that have not been consumed. Normal card opening preferential policies; buying the corresponding products in beauty salons with other brands of skin care bottle (or packaging box). One empty bottle (or packaging box) can get a 10 % discount. With a discount of 85 %, three empty bottles (or packaging box) can get 70 % discount (Note: The total number does not exceed three);
. Sending a member card: During the event, the old customers where they are located can get a gift from the place where they can get a gift. "Thanksgiving Gold Card" from the beauty salon beauty store (the amount of the total amount of X Month 1x to X Month X is 5%to 10%of the total consumption of the shop during the event). The value of this card can be deducted from the corresponding consumption amount in the beauty salon hair store;
3. During the event, customers who consume more than X yuan in the beauty salon's hairdressing store can participate Turn on the turntable, (that is, the division of 50 to 200 yuan in the turntable, the customer rotates the turntable, and the pointer points to which area, how much money can you charge in her membership card.)
4. Sending card: During the event, customers All consumption in the beauty salon's hair store can fill in a wish card and hang it on the trees in the beauty salon; the old customers are given a exquisite greeting card (or New Year's greeting card);
5. Sending model or big head stickers: Many guests want to see some hairstyles they have not ever had. Customers will be happy.
6. Remarks
1. A beauty salon's hairdressing shop must be appropriately arranged to create a festival promotion atmosphere and stimulate customers' desire to buy; Or X -shi racks), sending a single event, the phone to inform the old customers in the form of spreading;
3. Formulate the sales target of the event and decompose to the corresponding tasks of the beauty artists (hairstyles). Award.
4. Use "Beauty and Beauty Management Software" to establish a file for customers.
The hair salon planning activities 12 I. Activity background:
The seven -day National Day holiday will affect consumer consumption enthusiasm to a certain extent. At the same time, the increase in prices began last year Essence
If customers want to buy products above 88 yuan, they can flexibly change the original price of the original product to give a discount of 37 yuan (88-51 = 37), which can provide more products higher than 88 yuan for customers to choose. The explosion sticker of "XX yuan" is posted on the top.
. Activity theme:
"Colorful National Day, five major surprises broadcasts"
. Activity date:
September 26-October 8
four The purpose of activity:
1. Use activities during the National Day to attract more new customers to enter the store to consume, thereby expanding the customer base and increasing the overall turnover of the store;
2. At the same time, through a series of promotional activities Properly guide customers to consume or multi -project consumption to high value -added projects, and increase customer unit prices and profits;
3. Let customers feel good and enhance the brand image.
. Specific activities
Surprise 1: Five of the top daily, as low as 5.1 %
5.1 % off discount.
Surprise 2: Consumption over 168 get 51, consumption over 480 get 150
The a one -time consumption over 168 yuan (or recharge 200 yuan) to get 51 yuan of cash coupons;
The yuan (or recharge 500 yuan) for a cash voucher of 150 yuan.
Surprise 3: Add "51 yuan" = "88 yuan"
The consumption of 80 yuan (or recharge 200 yuan) during the event, plus 51 yuan to buy the original price of 88 yuan, that is, the province 37 yuan;
can buy more than 88 yuan for other beauty/hairdressing products. You can discount 37 yuan. For detailed participation in the event, please consult the clerk.
Surprise 4: Summer package selection, beautiful and better
1. Beauty value -for -money experience package: Original price 519 yuan, experience price 258 yuan (per person per person)
SPA pine tendon Stading (188 yuan) TCM meridian removal of dark circles (158 yuan) holographic physical therapy = 258 yuan
2. XX perm 368 yuan XX dye 286 yuan XX care 168 yuan Mizuki Nianhua high -efficiency moisture hair 58元,原价880元,活动优惠价580元美一天rn 惊喜五:“新”的选择,特惠放送rn 皇式洗护88元,活动期间尝新体验价48元r n 6. Explanation of the details of the activity content:
Surprise explanation instructions:
1. Surprise 1 mainly attracts customers to enter the store with discounts and create sales opportunities;
2. Specific xx hot and original price How much should be set according to the actual situation of this store;
3. This discount project is only an attraction point for attracting customers to enter the store. Try not to use the main owner to discount the project. After the customer enters the store You can recommend higher -end projects or packages to customers.
Note: Some branches with poor business can set up projects with certain profits in this way.
. Cash coupons of 4, 51 yuan face value cannot be used in washing, cutting blowing and special projects/packages. Each time is limited to one, it cannot be cash, no redemption of redemption, can not be used at the same time as other preferential activities, effectively use effectively.期:10月18日-10月18日;rn 5、150元面值的现金券不能使用于洗剪吹及特价项目/套餐,每次限用一张,不能兑现金,不设找Redemption, cannot be used at the same time as other preferential activities. Effective use period: October 18-October 18.
6. The consumption over 168 or 480 refers to the amount of the customer's checkout. When the ticket is delivered, if the customer cannot accept a cash voucher of 150 yuan, you can send three cash vouchers with a face value of 51 yuan instead of 150 yuan face value. cash coupons. Customers enter the store for consumption.
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